The Testing Site
When The Testing Site approached us as a start-up, we saw an opportunity to redefine the industry. In a market dominated by cold and impersonal experiences, we aimed to create a brand that was warm, caring, innovative, inviting, and professional. Our goal was to establish a genuine connection that would resonate with their target audience.
About
When The Testing Site approached us as a start-up, we saw an opportunity to redefine the industry. In a market dominated by cold and impersonal experiences, we aimed to create a brand that was warm, caring, innovative, inviting, and professional. Our goal was to establish a genuine connection that would resonate with their target audience.
The Challenge
Imagine a world where medical testing is no longer dreaded but becomes an enjoyable and personalized journey. Through the Branding sessions, we took on the challenge to strive to make the testing experience less clinical and more personal. Our goal was to create a professional and welcoming atmosphere that puts individuals at ease, ensuring a positive and memorable experience throughout.
Outcome
We embarked on a strategic rebranding journey with our client, encompassing brand strategy, messaging, market research, precise targeting, and a comprehensive identity design system with a captivating logo. By developing an Advanced Plan of Action, we empowered their company to build and scale while creating a competitive advantage in the market. Witness the transformative power of a strategic rebrand that propels your business to new heights.
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Market Challenges
The market was saturated with bad customer service, ineffective technology, information disorder - and no central testing hub.
Strategy Shift
Our client approached us with a broad focus, seeking guidance to refine their approach and tap into untapped market opportunities. Through strategic analysis, we recommended niching down to the medical arena as a starting point, with plans for gradual expansion over the next five years. Our team implemented a transformative strategy to enhance accessibility to testing, reintroduce a personal touch, and elevate customer service. We also developed a robust follow-up system to drive repeat business and devised a strategic awareness plan to ignite sustainable growth.
Design
We created a distinct brand that separates the company from the cold, clinical testing centers the market is used too. We focused on creating a modern, warm look that is inviting. This notion quickly formed into the design, visuals and messaging for the The Testing Site brand and was applied across all key touch points
Outcomes
We developed a brand that resonates with customers, offering not only testing services but also valuable follow-up reminders and career coaching. We prioritized relatability and ensured that the brand consistently conveyed a passion for education and collaboration in continuing education. As a result, the Testing Site is now poised to enter the launch phase of their business with clear objectives and a strong brand alignment.
