Jano wanted to create a strong visual for their brand that captures their rich family heritage. A brand identity that is strong, distinct, & versatile. A brand that can compete...and win.


Jano is new to the market Agave Spirit with a rich family history. Originally produced two generations ago in Mexico, it has found a new home here in California. Our paramount objective was to craft a visually arresting brand identity that impeccably captures Jano's esteemed heritage and unrivaled distinction. With an unwavering commitment to excellence, our expert team has meticulously shaped Jano's brand essence, empowering it to thrive and excel amidst competition.

The Challenge

Our challenge was to create a brand identity that reflects Jano Agave Spirits' deep family roots and proud cultural influences. We sought to capture the essence of this fine libation, showcasing its smoothness and the artistry behind its production. Our mission was to craft a brand voice that harmoniously blends refinement with the spirit of craftsmanship.


Market Challenges

The challenge we faced was to ensure that Jano's brand transcends the competition, embodying the essence of its handmade, labor of love. We aimed to create a visual and sensory experience that captures the rustic, warm, and friendly nature of the brand. From the bottle design to the overall brand identity, our goal was to establish a unique visual voice that sets Jano apart from the rest, leaving a lasting impression on its audience.


We created a brand that truly embodies the essence of Jano as the crown jewel of California Agave Spirits. We envisioned a visual representation where the Jano name is adorned with a crown, surrounded by warm and weathered tones. The typography should evoke a sense of aridness, heat, and a touch of ruggedness, reflecting a time and place when hard work and integrity governed the land. Our goal was to capture the regal spirit of Jano and infuse it into every aspect of its brand identity.


The outcome of our project is a brand identity that exudes strength and approachability. It radiates confidence without boasting, inviting audiences into a world of storytelling and imagination. This is not merely a brand to be seen; it is a brand to be experienced. Prepare to embark on a captivating journey as you immerse yourself in the essence of our extraordinary creation.